Selling your house doesn't need to be difficult. We'll walk you through the entire process, aggressively market your property to qualified buyers, and make sure you get the most money as quickly as possible.
Once you've made the decision to sell, your first step will be to schedule your listing consultation and market evaluation.
This is often the hardest step because many owners are unsure of what to expect and they would prefer to talk to the right agent the first time rather than multiple agents.
Whether you talk to multiple agents or not, you can trust that our opinion of how to sell your house comes from Eric's lifelong experience and commitment to helping you sell for as much money as possible in the time frame you want to sell within.
Once you've scheduled your listing consultation, we're going to conduct a market evaluation. Agents will generally do this in one of two ways.
Other Agent's: - The agent schedules a listing appointment. When they arrive, they have never seen your house before, and they try to give you a price and try to list your house on the spot without having done a thorough evaluation.
Agents who do this simply want to secure your listing as fast as possible and if they recommend price that's too high, they'll ask you to lower it later. This increases your time on market, and in some markets, could prevent your house from selling altogether. It also means you'll probably sell your house for less than you thought you would.
Our Method - We use a two-step evaluation and consultation process. The process we follow is the same process Eric learned when evaluating homes for big institutions like Fannie Mae after the 2008 crash. In order to sell those foreclosures, his pricing recommendations had to be accurate, and he was held accountable to prices from appraisers and the final sales price. Turns out he is pretty good at it.
What this means for you is that we have high confidence in what the house should sell for and our confidence allows us to be as aggressive as possible with the price in whatever market conditions we're in.
Here's how it works:
1. First, we'll preview your house and put eyes on your property and it's current condition. This will allow us to accurately compare your home to everything else on the market that our buyers will likely see without guessing.
2. We'll complete a comprehensive broker price opinion and we'll determine the best marketing strategy for your specific home.
We use the same valuation method used by appraisers and since most buyers will purchase with a loan, this method helps us determine how much mortgage a lender might allow. This will serve as a baseline for a likely sales price, and help us decide how aggressive we can be with our pricing given the market trends and the types of buyers we encounter.
The Listing Consultation
Once we've completed our evaluation and determined the best marketing strategy, we'll have our consultation.
We prefer to do these consultations at your house so we can talk about the specifics of the property if needed, but we can also do them by Zoom.
All we ask is that all parties that will be required to sign the sales contract be present for the consultation so that we can address questions and concerns of all parties at the same time.
In this meeting, we'll discuss the property, market conditions, our marketing strategy, our pricing recommendation, brokerage fees, showing the house, etc., and we'll discuss any part of the sales process you have.
At the end of the consultation, we'll decide when your listing should start,
Photography & Preparing Your Home For Sale
Once we've decided on a start date for your listing, we'll prepare to market the home.
Photography is particularly important and needs to be done before your listing goes live. discuss When your listing first goes live, buyers will be notified that a house that matches their criteria has come on the market. If you have no pictures, or the pictures are poor, then you lose one of the strongest marketing moments of the selling process.
Also, because of the way digital marketing works, you only have a moment to catch a potential buyer's attention before they swipe past your listing and never see it again.
So it's important to get the photography right.
At your listing consultation, we will discuss whatever is needed to prepare the house for pictures and for listing in general, and we'll coordinate with our professional photographer to come to the home for pictures at the appropriate time.
Generally, getting the house ready for pictures also means that everything else to prepare the house for sale will have been done as well. Pictures are usually the last step.
In some cases, repairs or staging may be needed, but those scenarios will be addressed on a case-by-case basis.
Once the marketing preparation and pictures are done, it's time to go on the market!
Listing & Marketing
Coming Soon Marketing
While the house is being prepared for sale, we may opt to market the house as a "coming soon" listing. We'll consider this on a case-by-case basis.
During this time, the house will not be available to show, and there are restrictions from the Multiple Listing Service that determine what we can and cannot do, but in some cases, it will allow potential buyers to make offers immediately upon activating the listing, create competitive bidding or multiple offers, and in allow us some marketing exposure while we get the house ready for sale.
There is a 30 day time limit on Coming Soon status in the MLS.
Once the listing is active, the real fun begins.
During this time, agents and buyers will be able to access the property listing online through all major website portals, and we'll be allowed to aggressively market the property directly to our in-house buyer's list and our other marketing channels.
Basically, we'll be doing everything we can to find you a buyer during this period.
While the listing is active, the house will need to be available to show during reasonable hours.
As you can imagine, most buyers will want to see the house before they make an offer, so it's important make the house available to be seen on relatively short notice. We'll talk more about this during our consultation so you know exactly what to expect as it changes with market conditions.
Accommodating showings is easy. When a buyer's agent requests a showing through our automated showing service, you will receive a text asking you to approve or deny the showings.
You will be notified immediately after the request with the day and time of the showing and you an approve it by text as well. You will not need to take calls from agents.
Once an offer is received, we'll review it, ask for any clarifications from the buyer's agent if needed, and present the offer to you as soon as possible.
We present ALL offers to you regardless of the price or terms offered.
With all offers, we'll provide our professional opinion on the price, terms, benefits and risks of the offer, as well as potential responses or counteroffers, etc.
Once you make a decision on how you'd like to respond, we'll present that response to the buyer's agent.
Should special circumstances arise, such as multiple offers at the same time, or other less common scenarios, we'll advise you accordingly.
Eventually, we will receive an offer that we like or want to pursue further. We'll probably have some back and forth negotiation to settle the terms of the contract, and then we will have a signed, executed agreement.
Once your house is under contract, most of the pressure will be on the buyer to get their loan (if there is one), but you will have some tasks that you need to complete in order to fulfill your obligations to the buyer.
Some of these tasks commonly include making the house available for inspection and appraisal, providing information to the title company, conducting repairs, etc.
We'll work closely with you to make sure all of your obligations are met for a successful closing, but for the most part, the hard part of finding a buyer is complete.
Once you and the buyer complete all the necessary terms of your contract, it will be time to close.
Just like when you purchased the house, a title company will need to settle the purchase. This is often done in person at a title company office, but it is sometimes done remotely via a notary as well.
You may or may not have an opportunity to meet the buyer, and for the most part, your portion of the closing process is fairly light and you'll simply sign a few documents conveying the house to the new owner.
Once the closing is complete the title company with give you any funds owed to you (usually wired to your bank account), and you'll be another happy seller client of Eric Lowery, REALTOR®.